Guillermo Rivas

EXECUTIVE PROFILE Visionary Founder, Chief Executive, and Industry Pioneer with over two decades of experience driving enterprise growth, market disruption, and large-scale sales operations. Co-founder of the modern online reputation management industry, scaling a bootstrapped tech startup from 2 employees to a 100+ person powerhouse generating over $43.6M in total revenue. Proven expertise in multi-million-dollar revenue generation, high-performance team architecture, strategic marketing, and emerging AI technologies. A relentless problem-solver who combines Stanford-certified innovation strategies with foundational grit to architect scalable, high-margin business models.

Core Competencies

Executive Leadership & Operations • Enterprise B2B & B2C Sales Strategy • P&L Management & Revenue Growth • Digital Marketing & Reputation Management • Start-up Scaling & Market Disruption • High-Performance Team Building & Training • Strategic Partnerships & Negotiations • SaaS & Platform Development

Strategic Operations, Risk Management & Business Incubation

Executive Operator & Strategic Architect | 2010 - Present

• Start-Up Incubation & Affiliate Expansion: Acted as the strategic architect and operational engine for numerous internal ventures, affiliate networks, and early-stage founders. Provided foundational concepts and day-to-day execution models across diverse industries, successfully navigating complex city, municipal, regional, federal, and international regulations.
• Corporate Risk, Legal Strategy & Crisis Management: Acted as the primary shield for corporate liability, directing retained legal counsel through high-stakes mediations, aggressive enterprise software compliance audits (including third-party Microsoft vendor disputes), and complex Image IP and music licensing threats. Navigated highly volatile HR landscapes, mitigating severe legal risks and mediating fallout from executive-level personnel crises.
• Competitive Defense & Google Platform Integration: Defended the core business model against aggressive competitor attacks and industry friction regarding early reputation management practices. Uncovered and neutralized instances of corporate espionage to protect proprietary systems. Engineered custom directories and navigated complex search ecosystems, successfully executing strategic initiatives that resulted in Google organically scraping and syndicating the company's proprietary reviews directly onto Google Maps and Google My Business listings.
• Enterprise Partnerships & Channel Conflict Resolution: Managed highly sensitive, large-scale vendor contracts and strategic partnerships for massive national franchises. Expertly navigated complex "channel conflicts" between corporate marketing departments and franchise owners, successfully defending market share when corporate entities attempted to replicate proprietary service models in-house.
• Global Operational Architecture & Real Estate: Directed full-cycle physical and digital infrastructure build-outs. Negotiated concurrent, high-value commercial leases across premium markets (Carlsbad, Del Mar, Las Vegas, Maui, and Cancun), mastering complex lease mechanics (NNN structures, 1% property tax liabilities). Architected innovative open-floor workspace layouts—including custom-designed "electric waterfall" ceiling-drop cabling systems. Launched and scaled offshore international call center operations in Mexico and the Philippines.
• Corporate Structuring & Financial Strategy: Directed corporate entity formations (LLC vs. C-Corp), banking frameworks, and tax structures for internal ventures and affiliate partners. Successfully guided businesses through complex funding landscapes, securing critical capital, and architecting robust back-end systems (CRM implementations, merchant accounts, clearinghouses, and bookkeeping protocols).
• Innovative Corporate Culture & Talent Acquisition: Fostered a fiercely loyal, high-energy corporate environment by treating staff as "co-workers" rather than employees. Designed unconventional talent acquisition funnels (including high-volume, open-house recruiting events) and cultivated a highly distinct corporate identity (e.g., initiating highly popular "Formal Fridays"). Drove continuous team improvement by financially incentivizing professional development.

Professional Experience

Kokomo Real Estate, Investing, and Consulting | Little Elm, TX
Strategic Real Estate Consultant & Investor | Aug 2024 - Present

• Execute high-value real estate acquisitions and consulting operations across multiple states (TX, HI, IN, NV, CA) and international markets (Mexico).
• Cultivate and manage robust vendor networks comprising contractors, wholesalers, top-tier real estate agents, and private investors.
• Drive lead generation and pipeline development through aggressive daily outreach and sophisticated digital marketing campaigns.

Intravas Technologies (DBA ReviewBoost) | Carlsbad, CA
Co-Founder, President & Head of Front End Operations | Sept 2007 - Oct 2023

• Industry Disruption: Pioneered the online reputation management sector by launching the first-to-market company dedicated to helping businesses leverage digital reviews for economic growth.
• Revenue & Scale: Bootstrapped the company, driving 100% year-over-year revenue growth during its formative years. Generated $43.6M in total revenue and maintained zero debt, achieving average yearly revenues exceeding $4.2M.
• Team Leadership: Scaled operations from 2 co-founders to over 100 in-house representatives, developing advanced, ethical sales training systems for both domestic and offshore teams.
• Product Innovation: Directed front-end product development and proprietary backend software (including CRM and API integrations with Google, Facebook, and PayPal), lowering labor costs by 70% while servicing over 14,000 global clients.

Chase Manhattan JP Morgan Chase & Co. | San Diego, CA
Special Finance Officer/Lending Specialist | Nov 2005 - Aug 2007

• Top 1% Performance: Ranked #1 in sales conversion (17.4%) out of a national pool of 347 Lending Officers.
• Revenue Generation: Selected as the lead officer for Chase's inaugural bilingual pilot program, achieving #1 in overall volume by closing $26.4 million annually.
• Corporate Strategy: Appointed to Chase's first Employee Advisory Committee (EAC), collaborating directly with executive leadership to align employee development with corporate directives.

Newgen Results Corporation (A TeleTech Company) | San Diego & San Francisco, CA
Business Development Specialist | April 2003 - Nov 2005

• Pioneered "Sales Channel" Product Launch: Spearheaded the rollout of an innovative inbound-call conversion service designed to capture sales department leads and drive immediate foot traffic ("ups") directly to dealership showrooms.
• Key Account Field Liaison: Acted as the primary on-site representative for a high-value portfolio of up to 140 automotive dealerships. Conducted extensive field visits to optimize accounts and manage massive enterprise contracts, directly supporting large national accounts, including Ford.
• Scale & Impact: Managed the delivery, optimization, and customer retention for 17 distinct enterprise products, impacting a massive consumer market of over 6.5 million customers monthly.

San Diego Chargers (NFL) | San Diego, CA
Corporate Liaison & Game Day Operations Supervisor | Aug 2002 - Dec 2007

• High-Stakes Logistics & Municipal Liaison: Directed high-stakes game day operations, directly impacting 50,000+ stadium attendees. Acted as a primary operational liaison between the NFL organization and the City of San Diego, autonomously managing massive, high-liability tailgating footprints and complex pre- and post-game crowd logistics on municipal property.
• VIP, Media & Brand Representation: Served as a highly visible brand representative, managing high-profile corporate sponsorships (Canon, Budweiser, Hewlett-Packard) and executing on-field/halftime promotions. Routinely interfaced with local media, elite VIPs, and celebrity athletes across both the stadium and official practice facilities, demonstrating extreme poise and discretion.
• Personnel Supervision & Stakeholder Management: Supervised specialized event staff, promotional teams (including official cheerleaders), and philanthropic partnerships (such as coordinating with the Boy Scouts of America). Entrusted to operate at the highest organizational levels, executing directives and working directly beneath the Spanos ownership family.

Consolidation Assistance Program ("CAP") | San Diego, CA
Student Loan Officer | 2001 - 2003

• Elite Sales Conversion & Top-Tier Performance: Ranked as the #2 Top Producing Officer out of a highly competitive floor of ~30 representatives for two consecutive years in a relentless, 100% commission-based environment. Mastered high-stakes inbound sales generated from targeted direct-mail campaigns, maintaining an impeccable closing ratio on highly valuable, low-volume leads.
• Regulatory Compliance & Complex Portfolio Management: Navigated strict, rapidly changing Federal Regulations regarding student and parent loans (including Stafford loans). Successfully managed high-volume portfolios for thousands of clients, handling complex accounts with an average balance of $30,000.
• Operational Stamina & Corporate Adaptability: Forged extreme operational stamina by executing grueling 12-hour workdays, 6 to 7 days a week, to maximize inbound lead capture and revenue generation. Demonstrated high adaptability during foundational corporate transitions, rapidly mastering early enterprise network server technologies and navigating complex office dynamics to secure and maintain a premier rank.

Early Career & Foundational Sales Experience (Pre-2001)

• High-Volume Call Center Management & Operations (Cancun Promotions, Relevant Ads / Local Splash):
  • Scale & Autonomous Leadership: Directed massive, high-intensity call center operations across the San Diego tech hub (including Sorrento Valley). Autonomously managed a 40-seat B2B local SEO sales center (Relevant Ads / Local Splash) in the complete absence of executive ownership. Cultivated and commanded floors of up to 60 hyper-competitive, "alpha" sales professionals.
  • Elite Closing & "TO" (Takeover) Mastery: Acted as the primary floor closer, personally executing 75% to 80% of total facility revenue by taking over the most difficult, high-stakes customer calls. Mastered complex inbound/outbound conversion strategies across diverse verticals—from early cable add-on launches (Starz) to B2B SEO and fractional real estate.
  • Extreme Operational Stamina: Forged a relentless work ethic to drive floor revenue, routinely executing 70+ hour work weeks (10-hour days, 7 days a week, including holidays). Successfully optimized inbound "press-one" lead campaigns and ultimately transitioned into an Ownership/Operator role for Cancun Promotions due to unmatched floor performance.
• Rent-A-Center (Account Manager): Drove high-margin revenue through aggressive rent-to-own sales. Successfully closed complex contracts with extreme markups (often 1,000%+ on used inventory), demonstrating an early mastery of value-based selling, consumer negotiations, and account retention.
• Radio Shack (Sales Associate to Assistant Manager): Transformed a quiet retail location into the #1 producing store out of 60 regional branches. Pioneered aggressive cell phone sales strategies before mobile technology was widely adopted. Quadrupled the sales of veteran peers, personally accounting for 50% of the entire store's revenue (selling 80-100 units monthly), leading to a rapid promotion to Assistant Manager and transfer to build a new market.
• Foundational Work Ethic: Forged an unmatched, relentless drive by entering the workforce at age 13. Balanced overlapping schedules and foundational jobs—including early roles as a stock boy for Lucky's (now Albertsons)—establishing the grit, resilience, and operational discipline that fueled later executive success.

Education, Certifications & Thought Leadership

• Stanford University: Stanford Innovation and Entrepreneurship Certificate (Graduate School of Business & School of Engineering).
  • Inaugural Cohort & Exclusivity: Selected as one of the first 20 students admitted into the university's first-ever joint executive partnership between the Business and Engineering schools, prior to the widespread adoption of online education.
  • Elite Network: Collaborated alongside a highly selective cohort of global innovators, inventors, and senior executives to conceptualize and develop projects with massive real-world impact. Featured in Stanford's official video montage for the program and attended formal on-campus graduation ceremonies.
  • Applied Strategy & Design Thinking: Mastered "Design Thinking"—a premier discipline highly recruited by top Silicon Valley tech giants—and executed high-stakes, real-world corporate initiatives, including applied strategy and design projects in collaboration with Marriott.
• University of San Francisco: Master Certification in Internet Marketing. Achieved the university's highest available digital marketing accreditation by completing a rigorous triple-certification program (Search Engine Marketing & Usability, Advanced Marketing & Measurement, and Integrated Online Strategies). Demonstrated such exceptional mastery of digital ecosystems—encompassing AdWords, Analytics, Mobile Marketing, and comprehensive SEO (Local, On-Page, Off-Page)—that I was featured on the university's website and formally offered a teaching position.
• Google Collaboration & Certifications: Google All-Star & Certified Partner. Selected for high-level collaboration with Google's early search and advertising development teams. Received exclusive invitations to Google's headquarters in Mountain View (as well as Venice Beach and Austin offices) to participate in formative search, review, and trust-based ranking systems under non-public frameworks and NDAs. Directly contributed to the development of early Google initiatives, including the Google Helpouts program. Additionally holds a certificate in Introduction to AI via Google / Coursera (2025).
• Author & Industry Pioneer: Internet Reputation Management For Businesses. Authored the first-to-market definitive guide on leveraging digital reputation as a primary economic asset. The book achieved widespread academic adoption, with multiple university business programs—including UCLA's Anderson School of Management—specifically requesting rights to integrate the text into their curricula. Due to its foundational impact, it was also selected as one of the earliest business books in its category to be adapted for Audible.
• Featured Media Guest, Global Spokesperson & Educational Contributor: Served as the primary media representative for the online reputation management sector. Featured in an exclusive executive profile on 21st Century Television, broadcast globally across the Fox Business Network and Bloomberg International Television (reaching an estimated 220+ million households worldwide). Furthermore, the segment was approved for continuing education curricula and on-campus television networks at elite academic institutions—including Dartmouth, Notre Dame, Georgetown, and NYU—establishing the company's operational model as an academic benchmark for the industry.
• Keynote Speaker & Event Collaborator: Leveraged published works and television appearances to establish immense industry credibility, becoming a highly sought-after public speaker. Delivered keynote presentations and hosted book signings at major national events, including the Nightclub & Bar Trade Show in Las Vegas, frequently addressing audiences numbering in the thousands. Recognized as a premier subject-matter expert, leading to a direct invitation from the team of Jon Taffer (host of the hit TV show Bar Rescue) to serve as a featured speaker on strategic reputation management.
• Author: Book on Selling (In Progress) - A tactical synthesis of enterprise sales and influence.
• Innovator: Developed over 30 web-based platforms, AI tools, and ventures including Cashformyhome.com, Reputationboost.com, Business Marketing Online.com, CashForSilver.com, Action FigureGrading.com, Gellypad.com, Checkinmusic.com, HablaMaya.com, Interactivedating.com, Businesstube.com, Vintagestarwars.com.